6 Ways Statistics Analysis Can Grow Your Affiliate Business

In 2020, ecommerce company Groupon reported $395.6 million in global revenue. Marketing affiliate spending is expected to grow by 10% within a two-year period.

analyzing affiliate statistics

I have seen many other blogs but not very many of them tell you current statistics and this one helps me. I would love an opinion on other industries from an expert I just want to know if it is really worth investing time or not. Inspiration for your affiliate program terms and presentation. Just as you compete with other brands for buyers, you compete with other merchants for affiliates. It is important to come up with a unique, attractive offer.

Affiliate programs generate 15%–30% of all sales for advertisers

Not so stellar web traffic, unimpressive click-through rates, low conversions, negligible order sizes, and small commissions are some of the variables that could hurt your earnings. Over three-quarters of publishers agree that affiliate marketing makes site monetization a breeze. A whopping 77% t of consumers don’t perceive native content as advertising. This fascinating revelation suggests that most people either don’t mind consuming reads with brand-specific recommendatory undertones or don’t recognize native ads at all.

analyzing affiliate statistics

You also need to clearly regulate affiliates’ use and promotion of your brand. You can learn a lot about that from your competitors. 12% of affiliate marketers generate $75,000 in affiliate income alone. Three of the key players that run the affiliate marketing machine are the merchants, publishers, and advertisers. And on this section, let us take a look at how they benefit from being part of this performance-based marketing channel.

15% of the digital media industry’s revenue comes from affiliate marketing.

Affiliate marketing revenue has come a long way since 1989 and is now one of the most profitable ways to make money on the internet. With access to raw data, in both Piwik PRO Analytics and CDP you find a unique visitorID with all sessions tied to it along with all clicks on the path to a conversion. Of note, with Piwik PRO you get complete ownership of that data, and that grants you even more freedom to apply it in your examinations and strategies.

  • And it would be crazy to ignore this significant figure.
  • Business owners will need to consider mobile phone users in their upcoming affiliate marketing campaigns.
  • 15% of the digital media industry’s revenue is accounted for from affiliate marketing.
  • The United States is the largest affiliate marketing country.
  • Affiliate content continues to increase and has grown by 175% in recent years.

Now let’s dive into thetop 5 affiliate program statistics, also discussing wayshow to improve yours. Sure, there are those sweet stories with influencers who buy a product, fall in love with it, and decide to let the world know. It would be ideal to have celebrities pay for your product and love it so much as to spread the word about it. Most of the time, established reviewers and influencers choose which products to endorse based on their earning perspectives. For the latter, this could be a chance to recruit sites that are talking about your competitor. They may or not be aware of the brand’s affiliate program but could be vital to yours either way.

50% of affiliate-referred traffic comes from mobile devices

Also, most of the time, a cookie life extension will make your affiliate program more attractive to affiliates without actually costing you anything. Obviously, your affiliate program’s name analyzing affiliate statistics should be based on your brand name but that may not be representative enough for your line of business. You need a name that will tell publishers what you sell and what they’d be promoting.

Again, quite impossible to find out either of them because one can promote multiple products using multiple methods at any time. On the other hand, when you look at how consumers search to find products, the most effective methods to promote products are clear to affiliate marketers. Your affiliates will need creatives like text links, banners, coupons, discount codes, maybe even videos, apps, and widgets to promote you. Personalized creatives and co-branded landing pages can be very important for affiliates as well. You can learn a lot about what works and what doesn’t from analyzing your competitors’ creative arsenal. Your designer may have an easier time delivering what you need and improving banner conversion if you provide some examples.

Some publishers (apps & social media, for example) send a lot of mobile traffic. When choosing which merchants to promote, publishers will ensure that those merchant websites have the ability to engage and convert the type of traffic they send. If 90% of your traffic and sales come from desktop devices, mobile-oriented affiliates may think twice before promoting you. Some publishers, like PriceGrabber and Wish simply import the data feeds of the merchants they work with. Some affiliate networks, like ShareASale, allow publishers to filter data feed merchants.

analyzing affiliate statistics

Sometimes, the commission percentages that your competitors list on their affiliate program page are not accurate. They could be their minimum rate or their maximum one. What you want to know is how much they are actually paying, and looking at their average commission rate will help.

You Too Can Blog and Make Money!

This affiliate marketing stat for 2020 is expected to be higher as more marketers are expanding their usage of the channel. Fortunately, affiliate networks have stepped up to the plate in order to close the tech gap. These entities have developed reporting platforms that make the management of affiliate efforts less complicated. US brands aren’t the only ones feeling more confident in using affiliate marketing.

If we look at the most recent holiday sales numbers, seasonality seems like a growing trend. Based on Impact’s benchmark report, the average order value in 2021 increased by 15% on Black Friday, 20% on Thanksgiving, and 23% on Cyber Monday, compared to the year before. Similarly, affiliate partners’ payouts grew 21% on average during the same late November shopping season in 2021 when compared to the previous year. Learn how some of our customers are using Supermetrics to centralize their marketing data and automate reporting.

74% of users trust social networks to guide them toward purchase decisions.

Based on the Forrester report, 71% of U.S. affiliate publishers belong to 3 or more affiliate networks. What you need is affiliate software that gives you flexibility, and the tools you need to reach the best affiliates for your products. The best way to do this is by building your own affiliate program, and it’s not as difficult as you might think. I’m sorry to hear that you feel so negative about affiliate marketing. I’m fascinated by all the affiliate marketing industry statistics because I need to know how competitive what I’m doing right now is to continue and make it successful or not.

Important Affiliate Marketing Statistics: 2022 Market Share Analysis & Data

Without monetizing their domain expertise to the fullest by helping drive sales for relevant brands, small publishers will likely run on fumes perpetually. This suggests that most content site owners consider displaying ads and other native types of advertisements as their primary means of monetization. Affiliate marketing seems to be almost an afterthought, but it could be front and center if mastered completely. Whichever the case, understanding the intent of consumers is a must.

If most of them, especially the most successful ones, run their programs on the same affiliate network, it means that the publishers they work with are there too. It doesn’t make sense to start your affiliate program in-house or on another network and require publishers to take additional registration efforts. By joining that network yourself, you’ll have more opportunities to reach out to them and higher chances to convince them to accept. Another great thing about business analytics is that you can learn a lot about your competitors. In addition, by analyzing the data on various businesses in your field, you will also learn about industry trends.

As you already know, cookie life, also known as tracking period, measures the time period you give affiliates to convert clicks into purchases. Statistics show that most purchases occur immediately after the first clicks. The journey from click to purchase can be longer for higher-priced products but that’s not the point of our discussion. Playing the customer – You want to sell more, and knowing how your competitors’ do it can help. Pretend to be a potential buyer and see what they do to convince you. It could be anything from last-minute deals and discounts to remarketing, abandoned cart recovery campaigns, and more, sometimes through in-house efforts, other times through affiliates.

If you’re just starting in affiliate marketing, it will take some time and effort, commitment, and perseverance. Instead of waiting for a miracle, you need to market your affiliate program and make it more appealing to publishers. The latter part involves getting your affiliate program statistics up. These heavily influence publishers’ decision of whether to join the program and start promoting your products or services. They also play a role in their decision of whether to continue to promote you and expand their promotions.

Also, 39% said that they bought from a brand they wouldn’t normally buy from because of coupons. To open an MT4 demo account with any Forex broker is very easy if you got the installation file from their website. We’ve downloaded MT4 from FxOpen so we can open a demo Forex account with them in a few seconds. How to open a demo trading account with FxOpen broker (in case you’ll need it later).

And when that day comes, the business world will be excited to witness the new heights this channel is going to rise to. While undetectable, SDK spoofing is less likely to occur with timely app updates and unwavering vigilance on suspicious spikes in affiliate revenue. The decreasing rates of such deceit were worthy of celebration. While these fraud incidents are in decline, they’re not gone. Cases of SDK spoofing now comprise just 12% of all mobile marketing fraudulent practices.

But, limited product coverage might no longer define affiliate marketing soon. 83% of publishers use affiliate programs to introduce partner brands to prospective customers. This figure drops to 45% when all merchants that have been in the game that long are taken into account.

This is on a par with other forms of revenue generation, such as search engine optimization and pay-per-click advertising. Traditional advertising is being removed from online experiences by a growing number of Internet users. As consumers begin to tire of pop-ups and banners, digital marketing statistics show that 37% of Americans block display advertising on laptops and 15% on mobile. Videos from celebrities on social media aren’t blocked – on the contrary, they’re devoured. In the marketing realm, influencers now possess more power. Business owners who rely heavily on blogs, content, or videos will find organic search to be especially relevant because it generates the most traffic to their websites.