Digital marketing is the promotion of products and services through many online channels. You can concentrate on social media, or search engine optimization (SEO), and implement strategies that aid websites in ranking highly on Google search results to draw more people.
The job is usually one-on-one, and you could be working with copywriters, designers or animators on projects so collaboration skills are important. You could also be asked to study your client’s competitors as this will help you know which methods of advertising are most efficient for their business. You’ll be expected to design campaigns, meet with clients, explore new methods of digital marketing and track the effectiveness of the existing strategies to ensure that they’re providing worth for money.
You could be working on projects of a short duration with business owners who require assistance in creating their brand or an advertising campaign. You may also manage longer-term projects on behalf of a marketing agency. These could include managing and developing their social media presence, or managing their website analytics.
You’ll be well-suited for a career in digital marketing if you are compassionate and able to put yourself into the shoes of your target audience in order to understand their requirements, challenges and desires. Being adaptable and able to learn and receive feedback are crucial characteristics, too, since the field of digital marketing is ever-changing, which means you have to stay ahead of the trend. As you gain experience, you may choose to take on the role of a leader or a digital marketer.
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